Brand Identity Trends Gaining Popularity in 2019

2019 promises to be an exciting year for brand identity trends. It encompasses the advancement of artificial intelligence, technological development, and a revival of the previous visual approach.

Over the years, designers have developed impressive visuals which have become more and more accessible to viewers and potential customers everyday. The competition is growing fierce owing to the designs becoming available to everyone. 2019 has plenty of innovative brand identity options in store for viewers. Some of these are mentioned below:

Smashing Stereotypes

Surprisingly, people now use stereotypes as an element of surprise for viewers. Illustrators have begun to let go of old stereotypes that are traditional and conventional in favor of new visuals that tackle more common beliefs.

Customers are always on the lookout for something fresh and exciting that makes them think. Smashing stereotypes is exactly what will captivate them.

Simplicity

It is a matter of fact that anything that is minimalistic and simplistic is much more favorable for the customer. This is because they do not have to waste precious their time in trying to understand the brand or product. The success of Nike and Google are good examples of this brand identity trend.

This ensures an uncluttered design that possesses the ability to achieve more traffic and customer retention than the current ones.

Open Compositions

Previously, designers opted to put frames on things to allow for the better expression of a finished design. But nowadays open designs have become more popular and have been used commonly by designers.

Open compositions grab the attention of the viewers and lead to the establishment of a distinct brand identity. This allows it to stand out from the competition that uses trickier designs. It inspires the imagination of the viewer and makes them more curious about the artistry.

Hand-Drawn Illustrations

Hand-Drawn Illustrations have a natural flow of design that makes it look more unique and influential. Beautifully crafted illustrations make the design look attractive on screen and will never go out of style or become obsolete. Mixing them with negative space and 3D structures, display an ideal look that is captivating.

Metallic Elements

The critical component that brands are lacking these days is the “WOW” factor. They can achieve this by adding metallic elements to bright colors, which can have a stronger effect in terms of customer retention. Additionally, they can also be formed in different combinations with 3D compositions and creative typography. The reason for doing this is to bring about a real life composition impact. This kind of brand identity is already on its way to become a favorite in 2019.

In Conclusion

It is clear that graphic designs and brand identities are aiming to catch the interest of their targeted audience. Brands now seek visual elements that would stop viewers in their tracks and draw them towards that design. Promotional content and engaging videos are being used as tools to motivate people. In the same manner, graphic designs themselves are evolving and enhancing to ensure a strong brand identity in 2019.

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This post was written by aido